Blogs (short for “weblogs”) date back to the beginning of the web.
What is a Blog?
While not everything is the official Autodesk opinion, endorsement, or recommendation, it is a blog from an Autodesk employee. This approach provides direct contact between customers and Autodesk personnel most familiar with our products. It is one effect method in breaking down the wall that separates customers from those in Autodesk. I think the visitors get the feeling of content that may be more informal and timely. You never really know what I will post up here and that adds to some of the draw in my opinion.
Our customers enjoy seeing more of a face to those here at Autodesk. At Autodesk we develop products that many of these customers use daily for many hours. In much of the information they see from Autodesk there may not really be a personal view, insight or connection. I also try to point out potential new trends in technology such as the new TabletPC and what that can mean to you in the field when you want to view or mark up drawings easily.
Autodesk already has some very great marketing and tips and tutorial content on the web and in print, so I am not out to mimic that but add quick bit size nuggets of information that may interest them in our products as well as technology or resources.
Cheers,
-Shaan
