Category Research

The Browser That Ran Revit (And Why Autodesk Killed It)

In November 2013, Autodesk successfully ran full versions of its applications like Inventor and Revit in web browsers through a partnership with Mozilla, OTOY, AWS, and NVIDIA. Despite the groundbreaking performance, Autodesk chose not to launch the product due to pricing, internal politics, and fear of disrupting existing profits, ultimately opting for limited cloud features instead.

Documenting History: The USS Arizona and Underwater 3D Mapping

Every December 7th, I reflect on Pearl Harbor and the loss of my relative on the USS Arizona. Participating in remembrance events, I documented the sunken ships using advanced technology. The experience deepened my understanding of service and sacrifice, making me appreciate the importance of preserving these memorials and honoring their stories.

Prioritizing Product Features: Lessons for Startups

Shaan shares insights from my dual experience as an Autodesk customer and product team member. Key lessons include prioritizing must-have features using the Kano Model, ensuring features align with business goals, leveraging data, and understanding customer feedback context. Additionally, fostering a culture of learning and storytelling can drive innovation and customer loyalty.

A Fresh Start for 2025 and a Look Ahead

Happy New Year from Between the Lines and Cascade Technology Consulting! As we usher in 2025, I want to take a moment to thank my amazing clients who helped make 2024 such a fulfilling year. Your trust and collaboration have been instrumental in driving meaningful transformations, and I am excited to continue our partnerships as we move into this new year.

From Vision to Victory: Lessons from Both Sides of the Table

Having been both a customer and user of Autodesk products, and as a member of product teams, I’ve had the unique experience of seeing things from both perspectives. I’ve been the voice of the customer, advocating for their needs, interpreting their sentiment, and translating real-world use cases into product strategy. Whether you’re a startup or scaling up, here are some lessons that might help you focus on what really matters.

Exciting News – I’m Attending IMTS 2024 in Chicago!

I’m thrilled to announce that I’ll be attending the International Manufacturing Technology Show (IMTS) this year in Chicago!

From September 9-14, 2024, McCormick Place will be the epicenter of innovation, and I’m looking forward to diving into the latest advancements in the manufacturing technology space. IMTS is where the magic happens—where ideas come to life, technologies evolve, and the future of manufacturing takes shape.