Category Strategy

Attend my Autodesk University 2026 Session and Braindates

The session "The Stack Inversion is Real" addresses the evolving role of CAD managers, highlighting how AI transforms workflows. It emphasizes that traditional CAD knowledge is less critical, while decision-making responsibilities grow. The speaker invites participants to discuss crash data and reference loops, fostering a collaborative environment to improve CAD management.

No Overlord: Why AEC AI Is Heading Toward a Thousand Specialized Tools

AI in AEC is not a technology problem - it's a data problem. Shaan Hurley recaps the AUGICon 2026 Applied AI in AECO panel: what's working, what's amplifying the mess, and why AEC is heading toward specialized tools on shared platforms.

Tech Is Moving Fast but the Work Still Depends on Us

The constant pressure to adopt new AI tools and tech updates can enhance efficiency but cannot replace human expertise. While tools streamline tasks and identify problems, they cannot replicate the nuanced understanding that experienced professionals provide. Effective use of technology requires judgment, skill, and clear awareness of potential risks and challenges.

Prioritizing Product Features: Lessons for Startups

Shaan shares insights from my dual experience as an Autodesk customer and product team member. Key lessons include prioritizing must-have features using the Kano Model, ensuring features align with business goals, leveraging data, and understanding customer feedback context. Additionally, fostering a culture of learning and storytelling can drive innovation and customer loyalty.

A Fresh Start for 2025 and a Look Ahead

Happy New Year from Between the Lines and Cascade Technology Consulting! As we usher in 2025, I want to take a moment to thank my amazing clients who helped make 2024 such a fulfilling year. Your trust and collaboration have been instrumental in driving meaningful transformations, and I am excited to continue our partnerships as we move into this new year.

From Vision to Victory: Lessons from Both Sides of the Table

Having been both a customer and user of Autodesk products, and as a member of product teams, I’ve had the unique experience of seeing things from both perspectives. I’ve been the voice of the customer, advocating for their needs, interpreting their sentiment, and translating real-world use cases into product strategy. Whether you’re a startup or scaling up, here are some lessons that might help you focus on what really matters.