Category Management

Getting Real Value from Your AEC Software Partnerships

AEC software is a major investment. When it’s working well, it saves time, improves coordination, and helps deliver better projects.

But many firms end up paying for features they don’t use, managing frustrating bugs, or relying on file formats that make switching difficult.

This isn’t about blaming vendors. It’s about building stronger partnerships—so the tools you rely on deliver for your teams, and the vendors understand what success looks like on your side.

A Fresh Start for 2025 and a Look Ahead

Happy New Year from Between the Lines and Cascade Technology Consulting! As we usher in 2025, I want to take a moment to thank my amazing clients who helped make 2024 such a fulfilling year. Your trust and collaboration have been instrumental in driving meaningful transformations, and I am excited to continue our partnerships as we move into this new year.

From Vision to Victory: Lessons from Both Sides of the Table

Having been both a customer and user of Autodesk products, and as a member of product teams, I’ve had the unique experience of seeing things from both perspectives. I’ve been the voice of the customer, advocating for their needs, interpreting their sentiment, and translating real-world use cases into product strategy. Whether you’re a startup or scaling up, here are some lessons that might help you focus on what really matters.

Exciting News – I’m Attending IMTS 2024 in Chicago!

I’m thrilled to announce that I’ll be attending the International Manufacturing Technology Show (IMTS) this year in Chicago!

From September 9-14, 2024, McCormick Place will be the epicenter of innovation, and I’m looking forward to diving into the latest advancements in the manufacturing technology space. IMTS is where the magic happens—where ideas come to life, technologies evolve, and the future of manufacturing takes shape.

Why I Changed Up My Global Meetings

I’ve been thinking a lot about how we run global meetings. You know how it goes: most of the time, we're trying to juggle a bunch of time zones, and more often than not, we end up defaulting to US or European time zones because that might be where our HQs and main offices are, right? But, here’s the thing - it’s started to feel a bit off to me, and I heard from some they resented feeling as less important based on their location away from HQ time zone which was US-centric. So, I changed things up about 4 years ago.

The Power of Mentoring in Design and Technology

Mentoring is a powerful tool for professional growth and development, especially in the fast-paced and ever-evolving fields of design and technology. Whether you're an experienced professional or just starting, having a mentor can provide invaluable guidance, support, and insights to grow and prosper as a person and in your career.

Treading the Fine Line: A Practical Guide to Tech Evolution

As we journey through the ever-changing landscape of technology, the challenge isn't just about adopting new tech; it's about integrating it seamlessly into our existing lives and workflows. Picture this: a person balancing delicately on a tightrope between two skyscrapers, old and new. This is our everyday reality in the modern world.